Treasury Wine Estates
Global Wine Brand Management
Brand Management over six years; including management of leading brand Wynns Coonawarra Estate. Leading a team to develop new brand positioning; channel strategy for growth; new product launches and successfully executing a national campaign ‘WynnsDay’- being awarded the ‘Marketing Plan of the Year’ and subsequently awarded ‘Marketer of the Year’ in 2010.
Cadbury Schweppes
FMCG Brand Management
FMCG Brand Management, directing multi-million dollar marketing budgets in significant FMCG categories such as Nutritious Snacks, Biscuits and Desserts. Brand Management roles included brand strategy, extensive new product development, working with creative, media and PR agencies to develop campaigns, liaising with supply and sales teams, and responsibility for the brand P&L.
Springhill Farm
STRATEGY + PRODUCT DEVELOPMENT
Oversaw a strategic review of the Springhill Farm business over 5 years, including the brand strategy, brand architecture, extensive new product and packaging development, distribution channel and pricing reviews.
This led to significant business growth and securing distribution in customers such as Qantas, Coles, Costco, BP and Accor Hotels.
Swisse
Strategic Brand Consulting
Provided strategic marketing consultation for the launch of the Swisse Pure Warrior sports nutrition range. A significant new category launch for Swisse, Myers Strategic Marketing was engaged to assist in the development of the Brand Strategy, the key messaging and development of the NPD Presentation for stakeholders.
Food Babies Love
Innovation + New Brand Launch
Provided marketing consulting services for two years to this innovative baby food start-up business created by best-selling author, Emily Dupuche. The role included brand strategy, packaging development, launch plans, launch materials and customer presentations. Achieved successful launch and secured Woolworths and Metcash distribution.
Visit Ballarat
Destination Strategy + Marketing
Provided in-house strategic senior Marketing resource over 18 months, with key projects including; leading the development of a new destination campaign, developing brand health research, developing key strategies, delivering two annual marketing plans and detailing an organisational planning process.
Kryal Castle
Tourism Strategic Review
An unique Tourism venue, Myers Strategic Marketing was engaged to conduct a strategic review of the business and create a marketing plan to drive revenue in the short-term and set the brand vision for future growth.
Grampians Estate
Boutique Wine Marketing
A premier boutique winery appointed Myers Strategic Marketing to conduct a review of the brand architecture, Cellar Door and exisiting marketing and to develop a marketing plan to drive profitable growth.
City Of Ballarat
Strategic Marketing Planning
Delivered a Marketing Plan for the Economic Development team to achieve the client objective of growing business and industry development in Ballarat, and attracting a capable workforce to the region.
“Ballarat Regional Tourism engaged Sarah as our Interim CEO to help us navigate through a complex State Government restructure, whilst also dealing with the unprecedented upheaval to our Industry caused by the pandemic. Sarah led our organisation from the front by being a strong advocate for Industry and delivering a program of initiatives to support businesses. Sarah has great communication and stakeholder engagement skills to match her boundless energy!”
“At Visit Ballarat we had the absolute pleasure of engaging the marketing services of Sarah for a period of nearly 18 months. Sarah is an absolute marketing professional with an extensive background in branding , strategy, research, media and advertising. Withstanding her experience, her ability to churn out consistently high quality work and fit like a glove within the team are a credit to her personal style and approach.
Our latest branding campaign was lead by Sarah and we are thrilled with the results. I was particularly grateful for her strategic approach and her ability to challenge the norm and help us deliver best practice. I have no hesitation in recommending Sarah.”
“I engaged Sarah to help me develop a Sales & Marketing Strategy to support the launch of my Fresh Pots range into the Australian market. She is an experienced Brand and FMCG Marketer who helped me develop the Brand Strategy and launch plan which covered all elements from packaging, pricing strategy, photography, PR, digital, social, website and traditional media.
She was never afraid to get her hands dirty and was invaluable to me as the marketing resource my small start up could not afford on a permanent basis. She became a part of the team and worked passionately with great attention to detail to ensure we launched professionally and effectively.
I would recommend Sarah to any business looking for an experienced marketing professional.
Her consultancy is brilliant as you can flex hours according to need.
Location is not an issue, Sarah never lets the distance gap affect her work or deliverables.”
“Initially we engaged Sarah for a one off project, however such was the success of her work that this turned into a partnership of 5 years! It was great to have access to her expertise and knowledge of the corporate world, and how that could apply to our small business. During her time with Springhill Farm, Sarah was instrumental in refining the brand, positioning and product offer, and in setting our business up for the future!”
“Kluwell Publications engaged Myers Marketing to review our marketing activities.
Initially Sarah conducted a ‘Deep Dive Workshop’ to gain an understanding of our business. She was immediately able to commence outlining what was required for us to continue to grow our business.
Sarah provided us with a detailed marketing strategy with recommendations on how to implement the plan. She was able to give valuable insights into opportunities that existed in our business, breaking items into key categories that simplified matters. She also provided details of key challenges that our business faces in the future.
From initial contact, Sarah has always been professional, including prompt responses to emails and phone calls. She did a fantastic job utilising our time together and consistently kept us focused on achieving our planned goals.
We would have no hesitation in recommending Sarah from Myers Strategic Marketing to assist any organisation looking for motivation, structure and ideas to improve their business marketing strategy.”