Marketing & Business Planning
Partnering with the client to conduct an integrated examination of your current situation; including the market you operate in, your target market(s), your competitors and your pricing and distribution models. Providing the foundation to establish your key brand issues and opportunities to develop strategies to address these and achieve your vision.
Market Research
Identify when additional knowledge and insights are required in order to develop the most effective plans to achieve your objectives. I can work with a Research company in delivering a tight brief, developing stimulus materials and analysis stages to ensure insights are captured in a meaningful way and your required outcome is achieved.
Brand Strategy
An effective brand strategy will strengthen your organisation over the long-term. Finding and utilising insights from your target market, environment, customers and stakeholders, I will manage the process to develop a unique and motivating brand proposition, ensuring your brand is fit for growth.
Advertising & Communications
Through the Brand Planning process, your requirements for advertising and communications to achieve your objectives will be determined. Partnering with your creative or PR agency I can develop the strategic brief, and manage the process to ensure a differentiated, targeted, effective and measurable campaign is delivered.
New Product Development
Innovation is a crucial element to success in any organisation. I have the ability and experience to manage the process from concept through to launch, including product or brand development, consumer testing, packaging development, volume forecasting and strategic launch plans.
Website Development
Your website is your opportunity to inform, engage and convert your audience. Therefore, optimising your website is a critical tool in your marketing toolbox. I can recommend, or work with your preferred Web Designer to deliver a superior result that ensures your website looks great and sends the right message to your customers.